But where do truth and trust originate in healthcare marketing? They emerge from various sources such as digital advertising, educational campaigns, patient journeys, and partnerships with healthcare providers who uphold truth in advertising standards.
Building trust while simultaneously building products, selling, recruiting, and fundraising can feel impossible. But it's required whether you have the time or not, and it doesn’t stop no matter how big you grow.
Break down the silos. Take control of your provider data.
Healthcare journalists source a significant amount of the stories they write from emailed pitches. To make the media relations process more fruitful for everyone involved, I laid out my top seven pet peeves as a healthcare technology reporter so public relations representatives have a better understanding of which behavior to avoid.